A simple idea — great potential
TEXT: SIGNE HANSEN | PHOTOS © SIMPLE HOMES
High-quality mobile homes that can provide all the comfort of a regular home during rebuild or restoration – that is the simple concept that has turned into a great success for the quickly expanding new Danish business, Simple Homes.
With a history of entrepreneurship behind him, Michael Rosendal, director and partner in Simple Homes, stumbled upon an opportunity with great business potential in 2016. Having come upon two high-end mobile homes, he realised that there was a great demand for better-quality temporary housing in Denmark. “We use an extra 20,000 to 30,000 DKK (around 2,400 to 3,600 GBP) on each mobile home compared to other providers, and that’s because our vans are targeted at private individuals rather than the construction industry,” explains Rosendal. “We saw a gap in the market – compared to alternatives, our homes are cheap and fast to set up, and there is no need for cranes. It’s a large glass-fibre home on wheels.”
The focus on the private market means that all Simple Homes’ mobile homes are equipped with a designer kitchen, a sofa and a 50-inch flat-screen TV. The homes can be set-up and installed in just about an hour and need nothing more than a regular outdoor water tap and a 380-volt power connection. However, the homes are in high demand, so for those wishing to book, planning ahead pays off. “We have 20 to 30 people calling in with requests every day. Some even postpone their building project to get one of our homes,” explains Rosendal, and rounds off: “The demand is great, and we have just ordered 30 new homes to expand our current capacity.”
Equipped with flat-screen TVs, designer kitchens, washers and dryers, Simple Homes’ mobile homes are hugely popular with homeowners looking for a temporary home while renovating.