Skaperian – small-scale art with a bigger purpose

It might look quirky at first glance, but take a closer look and you will see something more. Perhaps a print that makes you recall a certain moment, or a word that reminds you to breathe. Skaperian’s designs are inspired by everyday thoughts and feelings, like simply saying no when life gets too much – all wrapped up in original artwork that brings a gentle spark to your life and a smile to your face.

Skaperian, which translates to a place for creativity, is the lovechild of graphic designer Linda Ljunggren Norberg. Her business took off after she began sharing her drawings on Instagram, where followers started asking if they could buy them. Said and done, Skaperian is now the home to various clothing and interior products, which are brought to life in a sustainable way. Something which not only entails choosing sustainable materials and partnering with Swedish suppliers, but also a small-scale approach. In fact, Ljunggren Norberg is also the co-founder of Småskaligt (aptly translating to small-scale) together with Marlene Boke and Miro Elgeholm, which is a Gothenburg-based retailer and community built for like-minded creators.

“People will always shop and consume, so to get away from mass production, the alternative needs to be out there front and centre. Our way of pitching in is to run shops and be visible on digital channels as much as possible,” explains Ljunggren Norberg.

And when it comes to the creative process behind Skaperian, a similar, organic approach can be seen. Usually, Ljunggren Norberg will jot down observations from her everyday life, and later, when her creative juices are flowing, she will draw a fitting illustration to match. Usually, these observations come from personal feelings, like being stressed or overwhelmed. And perhaps that is why the illustrations resonate so well, especially when they are paired with a more humorous design.

Skaperian – small-scale art with a bigger purpose

“I want people to feel like they’re not alone with their thoughts and that all thoughts are okay. I’ve actually had people tell me that my designs have helped them manage stress-related issues, which is so rewarding. You should never underestimate the joy that a simple illustration can bring,” says Ljunggren Norberg.

Skaperian’s products are also popular gifts. Whether a children’s t-shirt reading “some days I instantly wake up cool,” a cap with a wordplay on the Swedish word for prawn, or a breakfast tray that simply says “no” – with Skaperian, owning your well-being is not only necessary, but fun.

Web: www.skaperian.com
Instagram: @skaperian