Soma Beauty: Modern professional beauty care in Finland’s oldest city
By Molly McPharlin
Located on a peaceful tree-lined street in the centre of Turku, the ex-capital and oldest city of Finland, Soma Beauty offers patrons professional beauty and wellness treatments in a contemporary, relaxed environment.
Opened by Somayeh Azizi in 2019, Soma Beauty is an inclusive salon offering an extensive range of beauty care in relaxing, modern surroundings. From fillers to permanent pigmentation, mesotherapy to micro-needling, and biorevitalisation to HIFU, a broad range of salon therapies are available from Soma Beauty’s experienced licensed consultants. The latest is the highly popular lifting HIFU treatment, a long-lasting treatment for the skin that gives a natural and regenerative effect.
Originally hailing from Iran, Azizi has lived and worked in Finland for over 12 years. Having trained initially as a nurse, Azizi also completed several beauty care courses in Finland and abroad. It was always her dream to launch her own salon and design and decorate her own business. Today, she has made it a reality, and Soma Beauty occupies a bright and comfortable premises right in Turku’s city centre, near the railway station park.
An international salon
One of Soma Beauty’s beauty technicians is Azizi’s daughter, Kimia Moradipour, a cosmetology studies graduate from Turku Beauty School who specialises in structural nails and nail treatments, as well as various facial treatments. There is also a doctor of aesthetic beauty care who works part-time at the salon.
“Our goal is to care for our clients and offer them quality services with a high level of professionalism,” says Azizi. “We always ensure a positive and luxurious treatment experience. We love to see returning clients, and to hear that our treatments have been recommended to friends.” Azizi highlights the importance of listening to clients’ needs. “We strive to respond to our customer’s wishes and listen carefully to what kind of treatments they want. We’re always seeking to expand our offering to new treatments that clients might be interested in receiving.”
Azizi views Soma Beauty as an international salon. “We have not positioned ourselves as Finnish or foreign. Our customers are both Finnish and foreign, both women and men,” she says. Besides offering services in Finnish, they can also communicate with clients in English, Persian and Kurdish.
A contemporary space with cutting edge-treatments
The salon is modern, bright and spacious. Azizi chose to emphasise cleanliness with a sleek, clinical design. Five large windows introduce natural light and can be covered to protect privacy. A variety of refreshments before and after treatments is available, and Soma Beauty uses products from a range of countries, including Switzerland, Israel, Korea and Spain.
One of the most advanced treatments Soma Beauty offers is HIFU, or High-Intensity Focused Ultrasound. This is a relatively new cosmetic treatment for skin-tightening that is considered a safe and effective replacement for face and body lifts. It uses ultrasound energy to encourage the production of collagen that results in firmer skin. The results tend to last for around a year. HIFU was originally used in cancer treatment, but has been approved for skin renewal since 2009. For clients in the 40-50+ age range, Azizi says these treatments are growing in popularity. “HIFU is being offered more frequently now because it is a safe, non-invasive treatment that actually works,” she says. For people who are not ready for or interested in this more complex form of skin-renewal, traditional therapies for the face that both sooth and deeply moisturise are also available.
For Azizi, continuing to develop her professional skills in the field of beauty therapy is especially important. “I have a huge interest in staying up to date with the cutting-edge of beauty care so that I can adapt and grow. Soma Beauty regularly participates in continuing education. We always want to provide clients with the most advanced, qualified experience.”
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