The word ‘stolt’ means ‘proud’ in Norwegian, and it was this feeling Slettedal and his team wanted the brand-new image to portray. “With the name, we show the pride of everyone involved in the brewery: the suppliers, the partners and the employees – the fact that we are all proud of each other and passionate about creating something our local community can be proud of too,” he says. Communications agency Headspin helped bring the new brand to life. “By working closely with Stolt on designing their new identity, we have been able to develop a fresh, new look while preserving the brand essence. Our team, consisting of AD Luka Petric, copywriter Sara Husby and myself, are proud to have played a part in transforming a traditional brewery into a strong, up-and-coming beer brand,” says Headspin’s Saira Butt.