The Friendly Home Stockholm: Immerse your home in premium fragrances

Handcrafted, plant-based fragrance products from The Friendly Home Stockholm celebrate nature and support the local community. For everyday luxury, immerse your home in a premium collection of scents reminiscent of freshly washed linens, freshly cut fir, citrus notes, and lovely peonies.

Family business The Friendly Home Stockholm is based in Värmdö, in Stockholm’s archipelago. “After long careers in international corporations, we both wanted to build our own brand,” says Catharina Kallmert, who runs the company with her husband Mats. ”We all need to escape from the craziness in life sometimes. Fragrances can help to relieve stress and take you to a place of rest and peace. Our fragrance products capture the essence of the archipelago’s beauty.”

Since its foundation in 2014, the company has seen a steady growth. “Early on, we became the first fragrance partner to a Scandinavian retail chain and distributed our collection in all its stores in Sweden and Finland.” Over the years, the team has also created fragrance products for exclusive Swedish brands available internationally.

Sensory experience beyond the ordinary

Each product is handmade in Värmdö, with love and respect for nature, ensuring that customers get something that not only smells wonderful but is also kind to the environment. “Our line-up offers a sensory experience beyond the ordinary,” promises Catharina.

With a collection of 20 fragrances for scented candles, fragrance sticks and room sprays, the long-time bestseller is called Fresh – with notes of mandarin, lime and pink grapefruit. Other popular scents that are ideal for summer include for instance Blossom, Meadow Lily, and Bamboo.

Connection to nature is key in this family business, as is sustainability. The Friendly Home Stockholm uses only plant-based waxes such as soy wax, rapeseed wax and coconut wax – to ensure that products are good for the environment and for consumers. Catharina adds; “We strive for zero waste, and take responsibility for the waste of production materials, packaging and wrapping, whilst meeting the highest quality.”

Take advantage of exclusive savings of 15% with our special discount code scanmagazine.
Web: www.thefriendlyhome.se
Instagram: @thefriendlyhome