Tomoka Fine & Rare: London’s oldest whisky investment company brings new ideas to Scandinavia

Award-winning Tomoka Fine & Rare sources premium craft spirits from around the globe for clients to collect and savour. This is also the only whisky investment company globally with a physical presence, with an exclusive store spanning three floors in London.

Based in the Royal Exchange in the heart of London’s financial district, Tomoka Fine & Rare helps clients around the world invest in whisky casks and rare bottles. “The rare whisky market offers investors a chance to pursue their passion for whisky, whilst making a sound investment,” says Daniel Walker, managing director.

The whisky merchant has been retailing high-end spirits for more than 12 years. Founded in 2012 by Jass Patel, it was originally intended as a retail store in St Albans. However, the business grew rapidly and nowadays specialises in trading and investment of rare whiskies from around the world, with over 1,000 clients worldwide and some 300 enquiries per week regarding investments. Continuing its global expansion, Tomoka is turning its eyes towards Scandinavia.

Whisky as an investment

As London’s oldest whisky investment company, Tomoka maintains valuable connections with distilleries around the world, ensuring great purchasing power. With services including buying, selling, and cask whisky investments, the team is praised for its personalised approach, expert knowledge, and successful track record. “Our goal is to make the whisky investment journey as easy and profitable as possible,” says Walker. “Our specialist advisors help understand clients’ investment goals and identify the perfect casks and bottles within their budget to achieve realistic target returns.” In fact, the average ROI for Tomoka’s clients is an impressive 14.77%, as certified by a chartered accountant.

Whisky has been recognised as a top performing luxury asset over the last 10 years and is predicted to grow exponentially. As global demand increases, whisky offers stability and growth as a physical investment, which is securely stored to preserve its value. “Whisky investors are coming away from the stock market because of the volatility out there,” explains Thomas White, head of investment. “Whisky investment continues its meteoric rise as an increasingly viable alternative asset that will diversify your portfolio.”

Investing in whisky is simple and effective. With Tomoka’s advisors, you will embark on a seamless investment journey, from cask selection to purchase and storage, and finally an exit strategy, which is when you decide to sell your asset. “Cask whisky has shown resilience and growth, outperforming traditional stocks and gold during inflationary times,” adds White. “It’s the only asset that increases in value as it ages, making it a great investment.”

Clients are spoilt for choice

Whether you are an avid collector or a whisky novice, the vast collection of whiskies from across the globe has something for every palate. Tomoka’s premium range includes American Bourbon, Scotch whisky and Irish whiskey as well as rye, Japanese and everything in between.

Although whisky is now made all over the globe, Scotland is still seen as the undisputed king of whisky, producing many of the world’s finest and rarest single malts. “Cask Scotch begins to show great returns after it hits the three-year mark and can then be legally classified as whisky,” says White. “Returns increase year on year with marked growth from the 12-15 year when the whisky cask is considered mature and its rarity factor will likely have increased significantly.”

Interestingly, the Irish whiskey market is a rapidly growing industry that is expected to continue to expand in the coming years. The Irish whiskey market was decimated by prohibition but has seen a rapid recovery and is now the fastest growing spirit market on the planet. It has grown from just 4 distilleries prior to 2012 to now over 40.

And America’s native spirit bourbon is currently experiencing unprecedented demand too. Bourbon is now undergoing one of the most significant revivals in the contemporary spirits industry.

Prestigious awards and flagship store

Growing into a multi award-winning global business, Tomoka has been named International Wine and Spirits’ Independent Spirits Retailer, LUX Spirits Retailer, as well as Drinks Retailing finalist. Most recently, the company has been awarded Best Independent Spirit Retailer in the UK by Leaders in Luxury 2024, and shortlisted for the Global Business Awards 2024. No doubt, its success story will continue.

Whilst being pioneers in whisky investment globally, Tomoka maintains a physical presence with its exclusive flagship store at the Royal Exchange in London, a popular destination for whisky connoisseurs and curious visitors alike. Spanning across three floors, it offers the opportunity to explore the broad range of rare whiskies and premium spirits curated for connoisseurs and investors.

 
Learn more about the world of whisky cask ownership with Tomoka’s free investment brochure. Enquire now.

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