Tony’s Pizza: Sweden’s favourite stone-baked home pizzas
By Marie Westerman Roberts | Photos: Foodster
At the Tony’s Pizza factory in Nyköping, skilful bakers make delicious stone-baked pizzas the traditional way. Each one is made by hand, before being frozen for perfect freshness. That’s why this Swedish frozen pizza brand is quickly becoming one of the nation’s favourites.
The story of Tony’s Pizzas began when Danne Gerasovski opened the restaurant Pizzeria Fazana in Nyköping in 1976. Naturally, his son Tony Gerasovsk, owner of Tony’s Pizzas, grew up as part of the family restaurant, and, after pursuing a different career and gaining entrepreneurial experience in other areas, he decided to get back into the family business. He did really well, and aged 26 he participated in the Swedish Pizza Championship. He won first place and was named Sweden’s Best Pizza Baker – and that was how the idea and the journey of Tony’s Pizza began.
Gerasovski, who had experience from outside the food industry, and a champion title in baking pizzas realised there was a need for really good quality, premium, frozen pizzas on the market. “The idea came about on a Sunday, actually!” Gerasovski laughs. The project began in 2013 and his dream to make pizzas of the same high quality as those in the family restaurant, but available frozen in the local grocery stores became a reality in February 2014. The great reception of the products saw the demand for Tony’s Pizza skyrocket. In 2015, after six months of doing it all himself, Gerasovski began a larger-scale production at the old Konservkompaniets premises in Nyköping. His sister Tanja joined the company, and they got a central listing at ICA supermarket for several of their products. Coop became a customer, and other supermarkets and convenience stores quickly followed. Today, the company employs 42 people and is still growing.
“We bake and make products that we’re really proud of, using locally sourced ingredients as much as possible, everything is made from scratch with solid craftsmanship, even the pizza boxes they come in are created with the genuine experience in mind,” Gerasovski explains. Last year a total of three million pizzas were baked by hand, frozen and distributed, and it’s expected to be about four million pizzas in 2024. This successful company are now looking to go further and outside of Sweden, bringing delicious Tony’s Pizzas to pizza lovers everywhere in Europe.
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