We Love This – Hit the beach in style
By Signe Hansen | Press photos
With an abundance of beautiful inland waterbodies and stunning coastal sceneries, it is no wonder that Scandinavians flock to the beach as soon as the temperatures start rising. But while a walk, swim or run by the beach is always lovely, Scandinavians are experts at making a day of it, and of course, doing so in style. Beneath, you will find our favourite accessories to hit the beach the stylish, comfortable Scandi way.
Craby cooler backpack from Vanilla Copenhagen
Once upon a time, when Scandi families went to the beach, they would pack a bottle of cordial – which would be lukewarm already upon arrival – and a pack of biscuits. Well, those days are long gone. Today, kids will expect summer berries, fresh juices and homemade snacks, and of course, it all needs to be crisp and cool. Founded 22 years ago by Susanne Mikkelsen, a mother-of-four, Danish children’s brand Vanilla Copenhagen gets this, and with its super cute Craby Oak insulated backpack, keeping the little ones happy is – if not easy – at least achievable. The backpack is just the right size for kids to carry themselves and OEKOTEX® certified, meaning you can pack it full without worrying about harmful substances, and it’s not just handy for the beach, but doubles as a lunch bag for preschool too.
Price: DKK 239
Special edition beach towel & clutch from Georg Jensen Damask
Georg Jensen Damask has been weaving a bit of luxury into everyday life for centuries – and now it’s doing the same for your beach days. Designed by Danish designer Jette Nevers, its special edition beach towel & clutch merges cool Scandinavian minimalism with warm Mediterranean luxury, and the result is pure beach bliss. Woven from soft, double-twisted cotton velour in a geometric jacquard pattern, it’s also essentially functional. plush without being bulky. The matching clutch is a smart little bonus – just right for your phone, keys, and sunscreen – so you can leave the bulky beach bag at home and still have everything you need.
Price: DKK 690
Raffia tote bag from NA-KD
Some beach bags are just along for the ride. This one makes the trip. Woven from natural raffia and designed with summer in mind, it goes with absolutely everything – kaftans, bikinis, bare feet – in other words, it’s your ultimate carry-all for the beach days ahead of you. Roomy enough for a towel, book, sunnies, and snacks, it blends relaxed vibes with practical details such as handy inner pockets to keep your keys and phone safe and sand free. With its quintessential Scandinavian aesthetic and versatility, what’s not to love?
Price: SEK 699
aika thermos bottle from Iittala
Some beach days call for ice-cold lemonade. Others, a warm cup of coffee at sunrise. This bottle from Finnish favourite Iittala does both – with a little extra charm. The playful Taika design by Klaus Haapaniemi adds a touch of storytelling to your beach bag, while the slim, leak-proof shape makes it easy to bring along. It’s beautiful, practical, and just a little bit magical, essentially Finnish in other words.
Price: DKK 182
Hammock from Søstrene Grene
Nothing says summer bliss quite like a hammock. Whether it’s tied between two trees by a lakeside or in your garden, it’s the ultimate symbol of slowing down and switching off. Søstrene Grene’s hammock brings that sense of calm into everyday life – simple, functional, and budget friendly (which always helps to calm things). With roots in Aarhus, Søstrene Grene is known for its diverse collection of Scandinavian design and thoughtful home goods at wallet-friendly prices. With soft fabric certified by OEKO-TEX® and finished with birch wood details, this hammock will add a touch of luxury to your beach trip at a very modest price.
Price: DKK 244
Yster iSUP Linear from Yster
With it many beautiful waterbodies, it’s no wonder that stand-up paddleboarding is all the rage in Scandinavia. Whenever you go to the beach, you’re likely to see people out on their boards, and not just hot young couples – everyone, from seniors to families with children, gets onboard. Why? Because it isn’t just about water sports – it’s about freedom, silence, and immersing in nature. The Linear 2.2 from Swedish brand Yster is built for that exact feeling. Not surprisingly, coming from Sweden, one of the countries with the most lakes in Europe, this inflatable board offers exceptional glide, stiffness, and stability, thanks to its advanced carbon-reinforced construction and sleek touring shape. True to its Scandinavian roots, the design is clean, purposeful, and built for serious distance — whether you’re paddling along glassy lakes or venturing into coastal waters, and it’s functional to the dot, packing down into a backpack once the day is over.
Price: from EUR 995
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