Wikholm Form

Over the past nine years, the company has offered a wide assortment of home décor and outdoor goods including pots and baskets, ceramics and glassware, lanterns and chandeliers, furniture made of recycled teak, and garden furniture at selected florists, garden centres and interior stores. Based in Borås, and with a team of around 30 staff, Wikholm Form also has dedicated sales teams and a network of trusted distributors and agents across Europe and the US. Peter Westlander took over as CEO in 2009 and talks about the company’s successful concept, which has resulted in a growth rate of around 25 to 30 per cent per year.