T he Alpine World Cup 2020 will once again be held in Kvitfjell in Norway, where the alpine world elite will compete for the coveted title. But the World Cup in Kvitfjell isn’t just a ski race – plenty of exciting activities are scheduled for the eagerly anticipated weekend event.

Originally developed for the 1994 Winter Olympics in Lillehammer, Kvitfjell ski resort is one of the world’s most modern alpine resorts. With the exception of 2006, Kvitfjell has organised men’s World Cup races every year since 1994. On 7 and 8 March this year, the top alpine skiers in the world will once again descend on Ringebu in Norway for this exciting skiing event.

With a great tradition of organising this key event in international alpine sports, Kvitfjell will this year host the World Cup for a 26th time. “This is Norway’s biggest winter sports event, and we are one of the most experienced and internationally recognised organisers,” says Ole Kristian Kirkerud, president of World Cup Kvitfjell.

Kirkerud says that the most important aspects of the organisation are planning and preparation. “The skiing conditions have to be perfect, and every little detail has to be considered,” he says. “We’re constantly working towards developing, improving and introducing new aspects of the event – every year should be better than the last.”

Putting on a sustainable event is an important focus for Kvitfjell, and the organisers are striving for environmentally friendly practices in every aspect of the event, including waste disposal and transport to and from the event.

In addition to the races, there is an exciting schedule of cultural events and activities planned for the World Cup weekend. There is plenty of engagement on a local as well as international level, with volunteers travelling from both near and far to help with the event. “We’re excited to welcome everyone to have an incredible experience with us at the World Cup 2020,” Kirkerud concludes.

Web: worldcupkvitfjell.no
Facebook: World Cup Kvitfjell
Instagram: @wckvitfjell

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