Zinobel Organic Boost was not born in the the same way most skincare brands are born. For 18 years, the founder, Joan Arler, worked with developing horse feed for world-class horses that competed in the Olympics. “When I worked for Blue Hors, I read hundreds of scientific articles and studies about nutrients. We created feed for world-class horses, so we needed to make sure that the compositions were the best of the best,” she explains. Along the way, Arler started to develop a real passion for natural nutrients, and also for skincare. Eventually, she was spending most of her spare time studying this topic.