You probably know the feeling: what in theory should be a simple task ends up taking several hours when it comes to booking a meeting. You have to find the time, invite the guests, book the appropriate conference room, order food and arrange for guests to be picked up at the reception; perhaps you even have to sort out a parking pass. Afterwards, you have to invoice the correct cost centres for their service, so what initially was a onehour meeting has now become a threehour task. “We see this on an everyday basis in all companies. Booking a meeting should be something very simple, but it just isn’t,” says Allan Mørch, CEO and founder of AskCody