Turning waste paper dust into compost, the initiative that last month won DS Smith the Environmental Best Practice
award, is highly characteristic for the company. As the only integrated provider to pledge zero waste, the company aims to recycle 100 per cent of packaging resources into something useful. Another aspect of the company’s integrated green initiatives is to help its clients reduce their CO” footprints by reducing packaging and transport, as Jakobsen explains. “Most of our products are individually designed for customers, and whenever we design or make new products we look at three things: how we can help them increase their topline, how we can reduce costs, and how we can manage the risks in their operations.”