The coffee giant and market leader Gevalia is more than just a cup of coffee. As a long-established company they are still on top of the demanding market, and as the world is facing greater challenges, Gevalia is prepared to fight for a sustainable future for coffee. Their new initiative Coffee Made Happy is designed to improve the conditions for coffee farmers. By 2020 they hope to have helped 1 million coffee farmers becoming entrepreneurs whose work is not only more profitable but sustainable as well.