“Business and IT are one and the same!” say Anders Fausbøll and Jack Ekman, both managing partners at Omnium, almost interrupting each other when trying to deliver their message. “Many consulting companies say that they try to build a bridge between IT and business, but that’s the wrong approach. A bridge indicates that there is a gap between IT and business, when in fact it’s the same thing,” says Fausbøll, before Ekman elaborates: “Imagine you paid Amazon a visit and asked them how they build a bridge between IT and business. They would burst out laughing, because there is no difference. There is only business – the digital business.”