Their goal was to create a little happening in the small region of Tysnes, a couple of hours outside Bergen in Norway, to give the young locals a reason to move back home. “One can notice the difference in the Tysnes youth already. Before, some thought that it was a bit embarrassing to be from Tysnes, but now that Tysnesfest has become as big as it has, they’re proud of their home region,” says Øystein Vaage, CEO. The region has fewer than 3,000 inhabitants, but one week in July every year, thousands of people from all over Norway come to the little island to go to the festival. Last year, they sold 30,000 tickets.