How do you design technology products that are more than just cold technology – products that truly add something to the users’ daily lives? This was one of the questions that inspired eight young Swedes to set up Zound Industries back in 2008. The company started out with headphones, creating a product that fit right in amongst gadgets as well as in design and style boutiques, and it quickly became clear that they were onto something. “We were from a wide range of backgrounds, many of us with a bit of DIY culture in our blood, some from sports scenes but, most importantly, with the right combination of skills and experience to be able to get the project off the ground on our own, as we couldn’t afford to employ staff yet,” says Oscar Axhede, co-founder and chief evangelist.