Andermors verden

“I realised we’re not immortal, and just how important it is to enjoy the little things in life,” Line says. “One day, I saw this giant green rubber duck, and I completely fell in love. I wanted to bring that joy to others.” Line set up her company, Andemors verden, which roughly translates as ‘mummy duck’s world’. She began to wonder why there are so few good, long-lasting water toys, pushing parents to buy flimsy beach toys every season – especially in Scandinavia, where beaches, lakes and fjords abound. “It makes no economic sense. It’s terrible for the environment, and the cheap, breakable plastic can be dangerous for little feet and animals. Fun, engaging toys, how-ever, can really help to demystify water for kids – and their parents.”