Tourists visiting Sweden love shopping. A shopping trip is a perfect way to experience a destination. It gives you a sense of the local people and their culture; you learn about the differences and similarities between the place you are visiting and the place where you live.

TEXT: KARIN JOHANSSON | PHOTO © COOEE DESIGN

Sweden has plenty of unique products to offer, including food, design and fashion, all of which give you the opportunity to enrich your travel experience as a visitor to Sweden. An extensive range of shops, shopping districts and products await you when you visit our country.

What’s more, Sweden is a global leader when it comes to innovation, with a highly skilled workforce and sophisticated consumers. Let the staff in our shops give you a helping hand with their expert recommendations. If you are looking for truly personalised service, many department stores offer the option of enlisting a personal shopper who can help you track down just the style you are looking for.

No doubt you are already familiar with some of Sweden’s many well-known retail chains – IKEA, H&M and new rising stars such as iDeal of Sweden and Babyshop. Take the opportunity to discover even more up-and-coming chains during your trip to Sweden.

The Swedish Trade Federation, representing retailers in Sweden, would like to take this opportunity to bid you welcome as a visitor to Sweden and to the Swedish shopping experience.

www.svenskhandel.se


Left to right: © Gavle Design | Karin Johansson, CEO of Swedish Trade Federation © PMAGI AB

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