Finnish Lapland: A one-of-a-kind business culture in Arctic wilderness
By Heidi Kokborg
Finnish Lapland has a pristine natural beauty and is full of Arctic phenomena. It is also the most connected wilderness in the Arctic with high-quality services and a well-maintained transport network. With both domestic and international guests visiting each year and a surface area of 100,000 square kilometres, Finnish Lapland is a magical place for anyone looking for new business adventures that are bold enough to transform the ordinary.
If you are looking for authentic Arctic phenomena and wonders of nature like the northern lights, polar night and midnight sun, then Finnish Lapland is the place for you. Or perhaps you just wish to hang out with the real Santa Claus and Rudolph the Red Nosed Reindeer for a bit. No matter what you’re looking for, Lapland has something to offer. Here, you can marvel at the wonders of nature just by looking out your cabin window, or going for a stroll. You don’t have to venture far to experience the magic of this Arctic wilderness.
“No matter the season, there is literally no other wilderness in Europe that offers the wonders of nature that Finnish Lapland does. Just imagine experiencing the midnight sun in July and standing in one-metre deep pristine, untouched snow in February,” says Salla-Mari Koistinen, programme manager at Business Lapland.
Marshmallow skies and Moomin trees
Lapland covers one third of Finland, however, just three per cent of the Finnish population lives here. This means that you can truly get a feel of the Arctic wilderness and experience spectacular natural wonders without ever finding yourself in a crowded place. Discover warm, bright summers, lit up by the midnight sun; magnificent autumn colours that paint the forest floors in vivid hues of red, orange, and yellow; and the snow covered winter trees that look like images from the Moomins. Don’t miss the ‘blue hour’ and marshmallow colours during Polar night. And naturally, you have to gaze at the aurora borealis – also known as the northern lights – illuminating the dark skies.
“It’s no wonder that Finnish Lapland is on the bucket list for so many travellers. It truly is a magical place like nowhere else on earth,” says Koistinen.
With five airports, five railway stations, two ports, roads connected to most of Lapland, and guests from around the world, the area is not only ideal for travellers, but also for adventurous businesspeople and investors alike.
“Getting around here is easy, and the locals are very helpful and friendly, always making sure that you are cared for. This is a place for people who do not settle for the ordinary, and who dare to seek bold and meaningful ideas,” says Koistinen.
Grab life by the antlers
Lapland is for those who grab life by the antlers and are open to new adventures both at work and in their free time. There are business opportunities aplenty at the top of Europe. There is a can-do spirit and a down-to-earth approach to life, which creates a stress-free social environment with tight-knit communities.
“There are quite a lot of opportunities in Lapland for business people and investors. We have business potential for four-to-five-star units, such as well-equipped family suites. There is also plenty of room for new activities and new technologies in the tourism industry,” says Koistinen.
He continues: “Lapland has been developed for many years, and tourism continues to increase each year. Even during COVID-19 we saw an increase in overnight stays. There are already large investment plans and projects set in motion, but we know that Lapland has so much more potential.”
A sustainable business environment
Finnish Lapland’s pure Arctic nature and its resources are the foundation of its sustainable business environment. Here, you will experience a one-of-a-kind business culture where everyone is keen to help make your dreams and business plans come alive.
“Lapland is a well-connected, stable, and functional region that delivers sustainable and reliable business opportunities. It’s for investors looking for a new, sustainable business adventure,” says Koistinen, and continues: “The most important thing is that the investors share our values about preserving Arctic nature and the local culture and communities. Lapland is for adventurous souls who are passionate about sustainability and the wilderness.”
Lapland has five airports, including international airports with direct flights from Europe. In addition, the region has five railway stations and two ports. If you are interested in exploring business opportunities in Finnish Lapland, you are welcome to contact Business Lapland. Business Lapland’s marketing project is funded by the European Regional Development Fund (ERDF). Funding is provided by the Regional Council of Lapland. Web: www.lapland.fi/business LinkedIn: business-lapland Twitter: @LaplandBusiness
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