The name of Garp Design, based in Haugesund on the west coast of Norway, was not a coincidence. The word ‘garp’ derives from Norse mythology and the word ‘garpr’, which means ‘fearless’ or ‘tough fellow’. “In our region, ‘garp’ is used for describing a mischievous, cheeky youngster. When we established the new name of the company after some changes in 2014, we felt that the word described who we are and the work we do – being very serious, but also curious, playful, pushing boundaries and challenging established truths,” says general manager Anne Grete Müller. The essence in their philosophy has been useful in their innovation process and has resulted in a large network of loyal customers.