Iceland Highlights Travel Agency: Unlock Iceland’s natural treasures
By Celina Tran | Photos: Iceland Highlights Travel Agency
If you are keen to explore Iceland beyond the usual tourist hubs, Iceland Highlights Travel Agency is there to help. Based in Reykjavik, the agency offers authentic and intimate experiences of the country’s culture and natural sights.
Are you craving an escape from the hustle and bustle of the season? The land of fire and ice is the place to look to for extraordinary sights and tranquil natural surroundings. Iceland is not only home to some of Europe’s largest glaciers and the world’s most active volcanoes, but also the incredible Northern lights.
Iceland Highlights Travel Agency is consistently being recognised as TripAdvisor’s Top Traveller’s Choice, and for good reasons. Based in Reykjavik, the travel agency offers tailored experiences to Iceland’s natural wonders and cultural treasures.
“We understand that every traveller is different, and we embrace this diversity. What sets us apart is our commitment to personalisation. We take the time to get to know our clients, their preferences, and their desires, and then craft travel experiences that align perfectly with their expectations. Every itinerary we create reflects the traveller’s individual aspirations, ensuring a one-of-a-kind journey,” says Tung Vu, co-founder of Iceland Highlights Travel Agency.
Unique and authentic experiences
Iceland Highlights Travel Agency was founded because Vu and his cofounder Marius Maciulskis found unique and private tour solutions to be lacking in Iceland. Having worked in the hospitality industry and met travellers every day, they both began to recognise patterns and common challenges faced by tourists and decided they wanted to offer a solution.
“This was the beginning of our journey with Iceland Highlights. We initially started with blogs as a side hustle, offering personal tips and local guidance to tourists. People found them helpful, and they contacted us to book tours, leading to more and more bookings. We eventually started working full-time in Iceland in October 2017,” says Vu.
Today, they use their local insight and native understanding of Icelandic culture to offer experiences that go beyond and above. Along with tourist hot spots, they introduce travellers to authentic and genuine hidden gems and lesser-known traditions.
“We stand out by offering small group tours, ensuring that the experiences remain intimate and authentic,” says Vu. “Traveling with smaller groups allows for more meaningful connections with the environment and the local communities. This approach enhances the quality of the experience and allows us to tread lightly on Iceland’s delicate ecosystems.”
Going forward, Vu explains that their team aims to advance sustainability initiatives, as well as expand and diversify their range of offerings to cater for an even wider spectrum of interests and needs.
“As a forward-looking travel agency, we are also actively seeking B2B partnerships. We believe in collaboration and are open to working with like-minded partners in the travel industry to expand our offerings and provide even more diverse and exciting opportunities to our clients,” he says.
Finally, Vu explains that the most rewarding part of his job is witnessing the joy and amazement on their clients’ faces as they explore Iceland’s incredible landscapes and culture.
“Being part of creating lifelong memories with our team for travellers from around the world is both rewarding and inspiring,” he says.
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