Behind the brand Märta Larsson is more than just a designer who gives life to unique pieces of jewellery, clothes and accessories; there is a whole story that needs to be told in order to understand the philosophy and the aesthetics of its collections.

Märta Larsson is the founder of the eponymous brand, which produces raw stone jewellery, clothes and accessories. The label was established in 2013, inspired by personal passions; Larsson trained as a ballerina and is the former lead singer of a London punk-rock band. Later, she translated those interests and passions into a business specialising in one-of-a-kind pieces of jewellery.

“I first started out designing jewellery for myself, to wear on stage with my band. It all snowballed from there and I found myself creating jewellery collections for the Museum of Contemporary Art in Chicago, the V&A in London and the Met Breuer NYC, worn by both artists and even royalty,” says Larsson. Märta Larsson was launched in London, and is now based in Stockholm where all jewellery is handcrafted with recycled silver and gold.

Märta Larsson: Where natural art, a punk attitude and ballerina elegance meet

Galena Square Scarf.

In 2018, Märta Larsson launched its first collection of ready-to-wear clothes such as kaftans, kimonos, scarves and belts, with prints created from images of stones featured in her jewellery collection. The attention to raw, natural materials and recycled metals, the small-batch production and conscious distribution processes demonstrate the ethical business model of the label.

It also reveals the ‘double-soul’ of the company: a punk attitude combined with the elegance of a ballerina, the nature of the countryside with the urban environment of the big city. Larsson, who was raised in Lycksele, in Swedish Lapland, before moving to London and then Stockholm, says her own story is intertwined with the brand. “My objective is to create unique jewellery, luxury trans-seasonal everyday clothes and accessories that are comfortable and practical, as well as elegant and glamorous at the same time,” she says, and explains that the high standards are part of the sustainability philosophy of the brand: “The high quality of the materials and the production means that the garments can be core pieces of your wardrobe for years to come.”

Märta Larsson: Where natural art, a punk attitude and ballerina elegance meet

Left: Dunaway Goethite Kaftan. Right: Founder and CEO Märta Larsson. Photo: Alexander Bello

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