Try Swedish

Sweden’s ranking as a world-leader in innovation and sustainability, and its reputation as a top country to do business with, are some of the defining aspects of its international renown. As a food nation, Sweden has established and maintained a reputation for safe production practices, sustainable packaging and product solutions, and exceedingly tasty food products.

Business Sweden, the Swedish Trade and Invest Council, has the government assignment to increase Swedish export. For food and beverage companies, the initiative is called the Try Swedish Export Program. The programme consists of export preparation activities and promotional activities in selected markets.

Maria Kärnerud Photo: Try Swedish

The Try Swedish mission

The Try Swedish Export Programme aims to increase Swedish food exports and plays a significant role in the Swedish government’s National Food Strategy – a cross-party agreement to dedicate resources to support the Swedish food industry.

The work supports the vision that by 2030, Sweden will have an innovative, profitable and highly competitive global food industry.

Photo: Agitator Whisky

In 2021, Business Sweden carried out a global analysis of 12 food and beverage export segments to pinpoint the potential for growth. This analysis identified 14 markets with high potential for Swedish products.

The programme manager of Try Swedish in Sweden Maria Kärnerud says: “This program supports the Swedish food industry´s internationalisation. Try Swedish can assist in market selection, help explore new sales opportunities and to find the right business partner. The export programme offers insights and hands-on support in global sales. We want to inspire to go beyond the Swedish borders, offering shorter time to market through our global team and activities.”

Photo: Try Swedish

Web: www.tryswedish.com
Instagram: @tryswedish

Key activities of the Try Swedish Export Programme

Market insights from prioritised markets

Promotional activities including Swedish pavilions at international trade fairs, engaging in retail cooperation both online and offline and matchmaking sessions

Individual sales support from the global team

Allocated resources in Sweden to sup port small and medium-sized compa nies (SMEs) within the food industry to further develop their individual export strategies. Available resources for subsidised consultancy support and activities in chosen markets for SMEs

Export Rules and Regulations through guides and personal support

Designated food experts at Business Sweden in focus markets; Japan, South Korea, Singapore, Southeast Asia and the US.

Asia and the US. Other priority markets for the Try Swedish export programme are: The UK, Benelux, Germany, The Nordics, Spain, Hong Kong and China