Sweden is known worldwide for its entrepreneurship. Many have heard about retailers such as H&M and IKEA, prominent chains which can be found all over the world. We are immensely proud of these companies, but Swedish retail has so much more to offer!

Snö of Sweden

Snö of Sweden.

Visitors to Sweden rarely leave empty-handed, as retail is an important pillar of Swedish society, which means that you, no matter your destination, never will have to look far to enjoy the Swedish retail experience. Whether you are looking for traditional Swedish goods or the latest in fashion or technology, you have come to the right place.

CEO of the Swedish Trade Federation, Sofia Larsen. Photo: PMAGI AB

CEO of the Swedish Trade Federation, Sofia Larsen. Photo: PMAGI AB

Shopping in Sweden also gives you a glimpse into what’s important for us Swedes. In recent years, the interest (and demand) for sustainable goods have increased dramatically, and Swedish retailers are up for the task, which is something that you will notice rather quickly while browsing goods during your visit. Also, second-hand is truly in fashion, as we have seen plenty of stores open all around Sweden, and I highly recommend you experience it yourself.

Lursta Cast Iron Swedish handicraft to last generations

Lusta Cast Iron. Photo: David Elg Moob

The Swedish Trade Federation, representing 9000 retailers, would like to take this opportunity to welcome you as a visitor to Sweden, and we hope that you will enjoy your stay, and of course, the Swedish retail experience!

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Web: www.svenskhandel.se

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