In today’s crowded markets, finding the ecological and ethical option is not always easy. This is where, an online market platform focusing on sustainable products, comes into the picture. We spoke to CEO Hanna Lusila about how the platform is aiming to change the future of fashion.

The Finnish start-up started from a need to find an alternative to fast fashion and disposable shopping culture. Founded by life-long friends Hanna Lusila and Anna Kurkela, focuses on products that respect both people and the planet. “We want sustainable brands to be easy to find for customers who want to purchase products and services reliably and according to their values. Moreover, we want to change people’s attitudes towards conscious consumption and a sustainable lifestyle,” says Lusila.

Now, the online market platform, brings together over 270 brands, selling over 6,500 different products from clothing to interior design. The common denominator? Each brand and all their products have passed’s sustainability auditing, where their sustainability is evaluated from an economic, social and environmental point of view.

Photo: TAUCO /

Something for every style

The majority of the brands on are Finnish, but more international brands are coming on board every month. You can find a wide range of sustainable clothing, wellness, jewellery and interior design products.

“Interesting brands, for instance, include MEM by Paula Malleus and TAUKO,” says Lusila. TAUKO’s high-quality clothes are made from recycled hospital textiles, with the results being incredibly soft and durable. Recycled textiles are also a key material of the pioneering upcycle collections of MEM by Paula Malleus. also offers a large selection of children’s clothing brands, such as the charming Aarrekid and Hicca.

“In the end, what we really want to do is create a community for people who believe in a more responsible future,” Lusila asserts. “Over 80 per cent of our customers choose as they know they’ll always make a sustainable choice with us.” is not only a marketplace, but also a digital hub and journal of a sustainable lifestyle. Take a look and join on their exciting journey.


Facebook: weecos

Instagram: @weecos

Twitter: @weecos_com

Subscribe to Our Newsletter

Receive our monthly newsletter by email

    I accept the Privacy Policy and Cookie Policy