Say farewell to the sight of fully-grown adults in designer wear and enter the world of Alba of Denmark, a brand that seeks to modernise childhood fairytales and bring back playful colours. In this wonderland there is a piece of fun for everyone, babies as well as school children. Majken Banke Ova, founder, designer and mother of four lovely daughters, describes the whole adventure as the result of a random purchase: a sewing machine from her local supermarket. Since then things have gone fast and Alba of Denmark is slowly finding its way into family homes all over the world.