With a vision of making everyday life easier and more precious for families through developing safe, innovative and stylish products of the highest quality for children between the ages of zero to three, BabyBjörn is one of the market’s true giants. Founder of BabyBjörn, Björn Jakobson, was introduced to baby products at an early age when he started babysitting his nieces and nephews. On a trip to America he spotted something he’d never seen before and brought the idea back home to Sweden.