The story of Dughult of Sweden started long ago. Though the brand was set up only two years ago, it has been inspired by the old Dughult farm outside Gothenburg. Founder Linda Jöfelt talks about how her creativity is deeply rooted in childhood memories. “The Dughult farm is still owned by our family. When I grew up, I spent a lot of time there with my grandmother Karin. We used to sew for hours. It was such a creative place, I loved it!” Carrying on the heritage of the farm and Grandmother Karin’s work as a seamstress in the local factory, Jöfelt has created a brand based on honesty and passion for true craftsmanship. Set up in 2015, Dughult of Sweden launched its first collection for autumn/winter 2016 with a range of timeless, classic garments for everyday use and special occasions.