Founder Toril Opsal Thorp wanted to build her own company in the new economy and worked to become a designer and start a business with a holistic perspective. With her extensive professional background in retail and fast-moving consumer goods, marketing, banking and finance, she eventually set out on the new adventure and launched Hippi Grace in 2013. The business structure is lean, making use of new digital solutions and with a focus on low costs and efficiency. Hippi Grace is sharing an office with other entrepreneurs in a space named Only Good People, located in an old barn with its own electricity from the roof.