The admired jeans brand Nudie Jeans was founded in 2011, and today they have 26 physical shops – or Nudie Jeans Repair Shops, as they are branded – around the world. All the repair shops offer free Nudie Jeans repairs, regardless of where you have bought yours. “Our ambition is to create a jeans-overthe-counter type culture – and the free repair concept turns the shops into a kind of living gallery, where customers contribute for short periods with their pair of worn-out, much-loved jeans,” says Levin. If there is no repair shop around the corner where you live, you can order a repair kit free of charge from Nudie Jeans’ website.