Greek immigrant Panos Papadopoulos started Panos Emporio after he studied the significance of fashion in the ‘80s nightlife of Stockholm for his university thesis in behavioural studies. He then realised that he wanted to create his own fashion collection focused on the beach – an environment close to his heart. “Holidays are important to people and crucial for our wellbeing. They are often planned very early, sometimes years in advance; they are among the most important moments in our lives,” says Papadopoulos, founder and CEO at Panos Emporio. “What if I could be a part of this, brighten people’s holidays and give them peace of mind and body?”