Few Swedish brands can compete with Sachajuan when it comes to haircare products and fine retailing. It’s a Swedish success story of a company that has managed to achieve great things despite having a tiny marketing budget. Founded by Sacha Mitic and Juan Rosenlund, two hairdressers bustling with ideas, it’s no wonder that the company has been such a great success. By focusing on luxury products the two women were able to add something new to Sweden’s department stores that were lacking proper luxury products. Today their haircare products are sold in 30 different markets – and more will follow.