The textile industry has a proud legacy in Sweden, and Springhill dates back to the 1970s. Today, the company represents six different brands, bringing everything from underwear to home décor to the Nordic region. Sales manager Peter Florén insists that quality influences everything they do, but admits that the word might have different meanings for different people. At Springhill, it means that everything they do should be of highest possible standard and quality. They want everyone to be able to afford nice home décor.