Valerie Aflalo comes from a solid fashion entrepreneurial background. Her father introduced Yves Saint Laurent to Scandinavia in the early ‘70s, and she set up her own brand, Valerie, in 2006. Its first concept shop was launched at MOOD Stockholm in 2012, and the company has just opened a shop-inshop at NK in Stockholm. “This is big news,” says a proud Valerie Aflalo. “We are happy to be doing well in terms of sales, at a time when many fashion brands are struggling.” What is the secret behind the achievement? The talented designer and founder elaborates on the continuous growth of her brand.