Since the company saw the light of day two years ago, it has taken Norwegian women by storm. Girls and women of
all ages and shapes have fallen for the eye-catching designs characterised by their colourful patterns, ranging from flowers and animal prints in bright pink and blue to more sober clothing in line with the Norwegian seasons of summer, autumn, winter or spring. “We were so tired by the same black and blue workout clothes that dominated the market,” says product manager Espen Evensen.