Aéryne: Sustainable fashion to empower women
By Malin Norman | Photos: Aéryne
Mixing Scandinavian style and Parisian confidence, Aéryne is empowering women through sustainable fashion.
Aéryne is a sustainable, affordable fashion brand from Scandinavia. The vision is to create wardrobe essentials with a twist, focusing on sustainability and affordable prices, as a tool to empower women. The design is contemporary and edgy, inspired by the effortless simplicity of Scandinavian style and the confident individualism of Paris.
The brand was first set up in 2015, and two years ago it became part of Seezona, a digital marketplace for emerging luxury designers. “Aéryne’s values of sustainability and female empowerment resonated with our values at Seezona and we are committed to supporting new and upcoming designers, so it was a perfect match,” says Anna-Carina Helander, CEO of Seezona.
Thanks to Aéryne Academy, the brand contributes to the education of the next generation of women. From every purchase, five per cent is donated to a partner school in Mumbai, where girls can attend school in a safe environment. “Aéryne empowers women by giving back to society,” confirms Helander. “We believe in sisterhood, that empowered women empower other women in return, and that education is the key to independence and an equal society.” The brand also engages with its community on key topics around womanhood and shared experiences.
Rather than just two-or-so seasonal collections per year, Aéryne releases small capsule collections more regularly with limited quantities. The spring 2022 collection, Sous le Ciel Bleu, is available in selected stores and online now, and the summer collection will be released in May. Aéryne will also be available at NK Stockholm in April, as a part of Seezona’s new boutique.
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