Situated 45 kilometres from the coast and a little further from Luleå Airport, the municipality of Älvsbyn has about 8,200 inhabitants but welcomes a huge number of tourists from near and far. The main attraction is Storforsen, Europe’s largest unregulated rapid, which draws around 150,000 visitors every year, across all seasons. “It’s a magnificent place,” says Sofia Lundberg, business developer at Älvsbyn municipality. “There are footbridges out to viewpoints where you can watch and really experience the rapids.