A Santa born in Åsas Tomtebod is far from the apple-cheeked, American-style Santa Claus dressed in velvet, gold and glitter. Instead, the bearded Santa is simplistic yet mysterious, with a grey signature beard and a wool cap tucked down over his eyes. “Perhaps he doesn’t want to see all the misery in the world? Maybe that is why he pulled his cap down to cover his eyes. I worked a lot to get that particular shape,” says Åsa Götander, founder of Åsas Tomtebod. She discovered her love for crafting in wool after moving to the countryside in the mid-‘80s.

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