Victor Berg opened his first flower shop in Copenhagen in 1942, and the small family business Bergs Potter (Berg’s Pots) has now lasted three generations. Likewise, its beautiful, rustic flowerpots live on from one generation to the next. The high-density, high-quality clay makes them naturally sturdy, so they can survive for decades indoors as well as outdoors, in heat and frost, rain and sleet.
“We call them ‘generation pots’, because they can be inherited from generation to generation,” explains Martin Olinger, owner of Bergs Potter. “We often hear from people who have owned a Bergs flowerpot for decades.

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