It is a tale as old as the hills that the key behind a successful business idea is to identify that sought-after gap in the market. This is exactly how Blankens came about. “I felt that there was a gap in the Swedish footwear market, between expensive designer shoes and impersonal and poorly made mass-produced varieties. In addition, I found the design of many Swedish shoes quite cautious, and the production and origin of the shoes wasn’t always clear,” explains founder and CEO Cecilia Blankens. The move from Sweden to Los Angeles four years ago spurred the writer and journalist to turn her dream of founding a shoe company into reality.

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