Talented designer Lena Bay is the founder of byBaydesign. Based in Hällsvik outside Gothenburg, she creates rustic
yet gorgeous jewellery by hand. With carefully selected materials such as high-quality leather, silver, steel, crystals
and gems, her contemporary collections of androgynous bracelets and necklaces speak to both men and women.
Bay has a long-term affection for beautiful things, colours and shapes. With a background in spa therapy and acupuncture, she moved into jewellery design five years ago. “My passion has always been jewellery and I feel blessed to be able to work with what I love,” she explains.

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