A touch of Swedish chic


Good food, good drink, good company, and snuggling in away from the cold, dark evenings − the festive season is when the home really comes into its own. So what better Christmas present than a piece of classic Swedish design for the home?

If there is one country that knows how to blend contemporary design and homely warmth, it is Sweden. And one design brand that has gained international attention for its stylish simplicity, combined with bold, joyous colours, is I Love Design.

The London-based Swedish brand has gained international attention with its FIKA collection, a playful homage to the Swedish love affair with coffee and cake. Like much of I Love Design’s work, the collection is based on a simple typographical motif, expressed in nine different colours, which gives it a universal appeal. Variations in bone china, and with an alternative typeface, have also been introduced, and the collection is available in both Swedish and English.

“Our aim is to make functional products that bring a little bit of joy and colour to everyday life,” says designer Caroline Silfverling. “The FIKA collection in particular is a design that’s both contemporary and classic at the same time, so it appeals to all ages and, of course, makes a really nice present.” Among other places, the FIKA collection can be found at Nordiska Kompaniet (NK) and Åhléns in Sweden, and is available in the UK from Totally Swedish.

I Love Design is represented in Sweden by Citronelles agency.

Web: citronelles.com

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