The man behind Design by Odd is Odd Endre Pettersen, and he notes that while the big cities remain the most popular, many smaller places, often unknown to him, are requested. “There is a general sense of proud geographical belonging, and people want to show this off, particularly if they live away from their place of origin,” Pettersen says. “We work closely with local patriots around the country to get the names and maps as accurate as possible and reflect the local sense of belonging which the owner feels.”