“I’m a true Gothenburgian with the harbour, humour and quite unpleasant weather in the blood, so the city has naturally become an important part of Elvine’s DNA,” founder and creative director Daniel Mänd explains. “For instance, the weather here has pushed us to design solid, functional jackets. We call it City Function, meaning that the design and amount of functional features of the jacket are adapted for city wear.” The City Function jacket has become Elvine’s trademark item of clothing. Much of the inspiration behind it comes from the frustration Mänd experienced when trying to find a functional city jacket without having to resort to looking like an outdoorsy person.
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