‘We are shirt makers.’ It is fairly simple, as company mottos go. Certainly, no one could accuse Swedish tailors Ernst Alexis of over-complicating things. However, for CEO Johan Pettersson, it sums up his business perfectly. It is what they do. They craft shirts with an expertise that has been nurtured over four generations, and they are proud of it. The company takes its name from Pettersson’s great grandfather, born in 1891 and the first in the family to take up the scissors and measuring tape. His skills were passed down from father to son, and finally down to brothers Johan and Thobias, who founded Ernst Alexis in 2006 with the aim of producing highquality shirts for the service and sales industries.