We have all been there. It is time to eat, but our packet lunch looks a lot less appetizing after sitting in a box for hours. A Swedish mother had enough and invented a lunch box that stays cool for up to seven hours. Frozzypack combines colourful design with functionality and has proved successful since it was introduced to the market four years ago. Today, Caroline Sundberg is proud to be running her own company and has never regretted her choice to become an entrepreneur – and we can see why.