When the leading Finnish marketing communications agency Hasan & Partners acquired 51 per cent of the Swedish creative digital agency Perfect Fools earlier this year, it was no hostile takeover. “Instead, it’s a true love affair,” declares CEO of Hasan & Partners, Eka Ruola. In terms of what the combined forces can do for their clients globally, the sky is the limit. Armed with new digital skills and international aspirations, Hasan & Partners can now pitch for more heavy-weight clients.

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