In 2000, ceramist Malene Helbak founded the company Helbak, creating beautiful and colourful products for everyday use in your home. She wanted to design products that would brighten up people’s day. “When I studied in London, I went to markets almost every weekend, and I loved all the products from the ‘50s. To me, they radiated such positivity, happiness and optimism about the future. It might just be a cup, but to me it was so much more. This is what inspires me when I create my products. I hope that it makes people’s day better if they start their morning drinking coffee from one of my mugs,” Helbak smiles.