Multidisciplinary designer Saana Hellsten started her career as an art director for the department store Stockmann, before moving to New York, where she completed her master’s degree in packaging design. During her four years in the big apple, Hellsten also gained valuable experience from some of the top agencies in the country. After returning to Finland, she founded her own design company. “New York influenced my style, but it also helped me appreciate where I come from and my values. In Finland, we are down to earth, hard-working and honest, something I see my clients appreciate,” says Hellsten. Keeping with her Scandinavian roots, the Helsinki-based designer has a high appreciation of integrity, sustainability, and equality.

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